After assisting many of our clients with achieving their brand identity goals, we began to make a list of common problems that we’ve encountered with startups or company’s who were looking to brand or rebrand their identity. One of the most important decisions that you can ever make prior to forming your business as a legal entity is failing to conduct thorough research and analysis on what you plan on naming it. Think of your business name as your baby because in all actuality that’s exactly what it is.
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