Marketing | iCandy Webs, LLC Fri, 08 Dec 2023 18:33:19 -0500 Joomla! - Open Source Content Management en-gb News: Updates & SEO Services

It's most certainly been a while since I've been able to write another post but the long wait is over! We've been pretty busy with some large scale projects as well as expanding or service offering and improving our existing services to be better suited for our clients needs. Our goal is to be your one stop shop for managing your digital presence and while we've been steadily improving over the years, we're far from our intended goal.

New Marketing Services Based on Your Business, Budget, & Strategy

For a long time, we've kind of shied away from the marketing arena because quite frankly we didn't have enough experience to brand our clients beyond web design and development services. And we've had to turn many opportunities away because we didn't want to provide a service that could be summed up as only par for the course.

Additionaly, I am not a fan of just outsourcing services that we've never used in-house before. Quality services and lean processes are extremely important to us! And we want to thank all of our new clients: The Reliable Moving Company and Radiology Affiliates Imaging for entrusting your brand in our hands!

SEO Campaigns That Are Trackable & Measureable

We now offer search engine optimization services that present measurable analytics and valuable data about the success of your digital marketing campaigns. Each campaign will include services proven to improve our clients digital presence. Now by no means are we making any guarantees to get your business listing in the number one spot on the first page and quite frankly if any SEO firm makes that promise, that should throw up an immediate red flag.

Why? Because while web design platforms and content management systems offer some degree of SEO friendliness, no one really knows how in the world Google's algorithm decides to rank pages. We only have a general idea as to what they deem to be worthy. Furthermore, depending on the competitiveness of your market, reaching first page results can be difficult.

Why Bother With SEO if it Makes No Guarantees?

Well the answer to that is quite simple. Would you market your business by simply doing nothing and relying on your business's potential? And I mean literally, would you do nothing? Let's calculate your odds of engaging your target market with nothing. Nothing is represented by the zero and business potential by BP below.

You're absolutely right, nothing happened. Just because you have a website doesn't mean visitors will come or even know you exist. We've got to spread the word some how and we're here to help you do it the right way. 

But I'm a New Business & Can't Afford a SEO campaign?

Completely understandable. We do offer a service that will allow you to manage your digital presence by first making sure your business is listed correctly. Over 70% of visitors lose trust in a business if they are not listed correctly. Therefore, accurate name, address, phone number, and email information (NAPE) are one of the most crucial steps to being able to be found and contacted online.

When you subscribe to our business listing service, you will be contacted by an account manager to correctly set up your listing (This process could take up to an hour or two so be sure to set aside some time). See how well your business fares below.

Scan your listing today

b [DOT] daley [AT] icandywebs [DOT] com (Bonitto Daley) Marketing Tue, 11 Aug 2015 15:52:38 -0400
Unique Marketing Tips for Business Websites That Need a Traffic Injection Black business man

When running any kind of website, blog, store or anything else the one thing that you need – and that you will thrive upon – is traffic. Without traffic, nobody will ever see your website. Traffic is literally the people arriving to your online location and checking it out, and without it you will never use your online profile for anything other than making your business card look more professional!

If you have a website at the moment and aren’t getting many – or any – hits, you aren’t alone in this. Many people struggle to make the impact they want to online due to the teething problems they find with bringing themselves traffic.

If you are finding that getting people in the old fashioned way (SEO/PPC etc.) isn’t going to viable financially, then these more out-the-box methods may help you find some traffic coming in organically;

Provide Freebies

This might sound counterproductive, but if you are currently selling a product or a service one of the best things you can do is offer out this service for free to someone influential. Let’s say, for example, that you run a business that sells quality hats. You might want to find some high traffic Instagram and Facebook pages, and message them to see if you could send them a sample.

If these connoisseurs of the industry like what you can offer, they might just provide some kind of insight, review or promotion about your products on their page. This might sound like a lot of work for very little, but even the most outlandish of niches that you could be selling in will have some kind of high-profile social media network that you can get involved in.

Create Power Content

One of the easiest ways to up your SEO rating these days is to provide two things – length, and quality. The quality is easy enough if you are a talented writer and you can easily impart your knowledge and passion, but for others the length can be the problem.

At the moment, any kind of content over 1,000 words is known as “Power Content”. This is because it provides extra length for additional reading quality, and this type of content sprinkled with relevant and intelligent use of keywords is going to do very well.

Keywords being used naturally in power content is a great way to draw users to your website through providing long and balanced webpages full of interesting information and insight. This is going to do well in the rankings, and is going to be useful to the readers so it will receive more positive traction than a simple 200-300 word blurb with a keyword quota being reached.

Flaunt Your Quality

One thing that many people can find extremely beneficial to boost their website traffic is to take some time and actually interact with other websites, podcasts, blogs and other popular media formats. Going on to do a guest appearance on a podcast, or provide some insight in a written/recorded interview with a popular blog in your niche can be a great way to advertise yourself for free.

Interviews can be handled online with the likes of Skype with ease these days, making providing your insight and getting your message heard – and website noticed – is much easier than it once was.

You can easily provide yourself with far more visibility and traffic without spending a dime if you just use the power of communication and reach out into the community, looking to provide your knowledge & services to hungry and interested individuals.

Sign Up For Marketing Services

If you're a newly established business, consider registering your company in a business directory such as the Google My Business, YellowPages, Yelp, Manta, or MozLocal. Some of our clients have acquired new loyal customers through these business directories because their business model is catered for business listings. The great thing about the majority of these companies is that they offer a free and a premium service so it won't hurt to try them out and pay for what you like.

b [DOT] daley [AT] icandywebs [DOT] com (Bonitto Daley) Marketing Thu, 01 Jan 2015 21:01:51 -0500